Tradel Privacy Policy
Last updated: 29 January 2026
1. About Tradel and the Scope of this Policy
Zzed Pty Ltd (ABN 41 673 548 635)(trading as Tradel)("Tradel", "we", "us", "our") provides an online platform and mobile application that allows tradespeople and businesses (“Users”) to order and manage the delivery of goods to construction sites across Australia (“Services”). This Privacy Policy sets out how we collect, use, disclose, and protect personal information when you use our Services, interact with us, or visit our website or app. By accessing or using Tradel’s Services, you agree to this Privacy Policy.
2. Our Commitment to Privacy
We are committed to respecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and other relevant data protection laws.
3. What Information We Collect
3.1. Personal Information
Depending on how you interact with us, we may collect the following types of personal information:
(a) Identity Data: Name, date of birth, business name, business details (e.g. ABN), trade licence or other credentials, signature.
(b) Contact Data: Email address, phone number, physical address, delivery site locations.
(c) Registration Data: Passwords, account logins, profile information.
(d) Transaction Data: Order history, payment card/bank details (through a secure third-party provider), delivery arrangements, invoices.
(e) Location Data: GPS and device location data (with your permission), delivery addresses, real-time tracking for logistics.
(f) Device and Usage Data: IP address, device identifiers, operating system type/version, app settings/preferences, referring/exit URLs, times and dates of actions, features used, error logs, app crash logs.
(g) Communications: Messages with our team, chat, calls, emails, feedback forms, surveys, support requests, complaint records.
(h) Marketing & Preferences: Marketing opt-in choices, responses to campaigns or promotions, product interests.
(i) Other: Any other personal information voluntarily submitted by you while using Tradel.
3.2. Sensitive Information
Generally, we don’t collect sensitive information (e.g. health details). If we do need to collect such information, we’ll ask for your consent and handle it strictly in line with the law.
3.3. Third Party Information
We may collect information about you from third parties you have consented to (including business partners, delivery/logistics providers, or suppliers)
3.4. De-identified or Aggregated Data
We may also collect and use de-identified or aggregated data (so individuals cannot be reasonably identified) for analytics, research, and business improvement.
4. How We Collect Personal Information
We collect information in various ways, including:
(a) Directly from you: When you create an account, place an order, request a quote, enter delivery info, participate in surveys, promotions, or contact support.
(b) Automatically: Via cookies, tracking tools, or app integrations when you interact with our app/website.
(c) From third parties: Where you have permitted our integration with services such as payment providers, suppliers, or Google/Facebook sign-in, or where authorised by law.
(d) From publicly available sources: For verifying business details and qualifications, as required.
You may choose not to provide certain personal information, but this may affect our ability to provide services.
5. Why We Collect, Hold, Use, and Disclose Personal Information
We only collect, use, hold, and disclose your personal information for legitimate purposes, including:
(a) Providing our Services and fulfilling your transactions;
(b) Confirming your identity and verifying your account;
(c) Managing and tracking deliveries, despatches, returns, and payments;
(d) Connecting you with suppliers, drivers, and service partners;
(e) Processing payments (through secure third-party payment providers);
(f) Providing customer support and responding to requests/complaints;
(g) Conducting research, analytics, and improving our platform and user experience;
(h) Customising content, recommendations, or advertising;
(i) Sending communications, including order confirmations, updates, safety notifications, promotions, and events;
(j) Personalising communications based on your past interactions and stated preferences;
(k) Operating, troubleshooting, maintaining, and securing our IT systems, network, and digital infrastructure;
(l) Meeting our legal, regulatory, tax, and compliance obligations (including fraud detection and prevention);
(m) Other purposes as disclosed to you at the point of information collection or permitted by law
6. How We Disclose Personal Information
We may disclose your personal information in the following ways:
(a) To our employees, contractors, or related entities as needed to operate our services; (
b) To delivery drivers, supplier partners, and third-party logistics providers to arrange deliveries;
(c) To payment processors or financial institutions to facilitate transactions;
(d) To technology service providers (hosting, cloud services, analytics, CRM tools, communications platforms) located in Australia or overseas;
(e) To integration partners or platforms (e.g. when you link third-party services like Google Maps or Apple Pay, or authorise data transfers);
(f) To marketing and advertising service providers (with opt-out options);
(g) To professional advisers (accountants, auditors, legal, IT security) where necessary;
(h) To law enforcement, courts, regulatory or government authorities if required by law, court order, or to protect rights, property, or safety;
(i) With your consent or as otherwise permitted under law.
Except as set out above, we will not sell, rent, or share your personal information with third parties for their independent marketing purposes.
7. Overseas Transfers & Cloud Services
Some of our supporting technology/platform providers (such as cloud data hosts or SAAS tools) may be located outside Australia, including but not limited to the United States, Singapore, or European Union countries. When we transfer, store, or process your information overseas, we ensure reasonable steps are taken so your personal information is protected in accordance with Australian privacy law or an equivalent standard. If you interact with an overseas recipient, you consent to this transfer, storage, and processing.
8. Direct Marketing
We may send you information about new features, promotions, events, or products using your preferred contact details (email, SMS, push notification, or phone). You can opt out or change preferences at any time via your app profile, email instructions, or by contacting us
9. Cookies, Tracking, and Analytics
We use cookies and similar technologies (such as app analytics and advertising pixels) to:
(a) Operate and secure our website/app;
(b) Recognise you and remember preferences;
(c) Analyse user journeys and improve our services;
(d) Measure campaigns and retarget ads.
If you do not wish for your data to be collected through cookies or app tracking, you may adjust your browser or device settings. Some functions may not work as intended if cookies/tracking is disabled
10. Links to Third-Party Sites & Services
Our platform may contain links to external websites, apps, payment services, or plug-ins. Please note we are not responsible for the privacy practices of third parties. We recommend you review their privacy policies before sharing personal information.
11. Security & Retention
We take reasonable precautions to protect your information from misuse, loss, unauthorised access, modification, or disclosure, such as:
(a) Applying encryption to sensitive data and payment details.
(b) Limiting access based on user roles and necessity.
(c) Regularly updating security practices, conducting penetration testing, and monitoring infrastructure.
(d) Implementing two-factor authentication on key services.
(e) Ensuring sub-processors and vendors are contractually bound to confidentiality and robust security.
While we take industry-standard practices to safeguard your data, no system is 100% secure. If there is a suspected data breach that is likely to cause serious harm, we will notify affected individuals and the OAIC as required by law.
We generally retain personal information for as long as your account remains active or as required to fulfil our legal obligations, resolve disputes, enforce agreements, or for other business purposes.
12. Access, Correction, and Rights
You have the right to access or correct your personal information at any time. You may do this by logging into your Tradel account or by contacting us with a written request.
(a) Access: We will provide copies of personal information we hold about you, unless we have a legal reason to refuse.
(b) Correction: We will promptly correct any information found to be inaccurate, incomplete, irrelevant, or out-of-date.
(c) Deletion/Destruction: You may request deletion of your account and associated data. Some retention may still apply if required for legal reasons.
(d) Anonymity/Use of Pseudonyms: In some cases, you may interact with us anonymously or under a pseudonym, but this may prevent us handling orders or providing full services.
For more information, contact us using the details below.
13. Making a Privacy Complaint or Enquiry
If you have a question, concern, or complaint about how we handle your privacy:
(a) Contact Us: Reach our Privacy Officer at info@tradel.com.au.
(b) Our Response: We will investigate and respond to your complaint promptly (usually within 30 days).
(c) Further Action: If you’re dissatisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC): (https://www.oaic.gov.au/)
14. Changes to this Policy
We may update this Privacy Policy by publishing a revised version on our website/app. We recommend you review it regularly. Significant substantive changes will be communicated to registered users.